Outlining some media content examples prevailing today

This short article explores how the media landscape has changed over the past couple of years.

In the present day, online platforms have made it considerably much easier for everybody to develop and share material. Formerly, developing material for a broad audience required connectivity to a collection of crucial resources and financing. Currently, with using smartphones and common digital innovations, digital media content examples such as short form videos, blog articles and podcasts can be easily created with just a few standard gadgets, in addition to reaching a massive audience, extremely rapidly. This has opened the door for more diverse voices, especially those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking platforms, meaning that social media has created a space for underrepresented neighborhoods to share their narratives.

The increase of online content has completely changed what is meant by the term mass media. Previously, mass media adhered to a hierarchical structure, using a top-down media design. Typically, a small group of professionals, such as newspaper publishers or journalists, who would develop material for large audiences who mostly just consumed it. Nevertheless, at present, with the help of the internet, the face of media has seen substantial change, making the usage and availability of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can create and share their own content, just as quickly as they can consume it. Social media has permitted anyone to contribute to public conversations, rather than simply the major media companies consequently as a result, mass media is no longer controlled by a few huge advocates. Instead, it is spread across countless user narratives all over the world.

In the online media landscape, what we see on the internet is largely decided by algorithms which are formed by our online behaviours. Each social media channel uses its own programmed system to suggest new content and recommend material that will appeal to the user. The types of media content examples that will be revealed to a user is created to keep more info users engaged. The algorithms are designed to keep people stimulated by suggesting and boosting videos that are relevant, trendy or controversial among other users. While this level of personalisation can be practical, it can limit the areas of media that people are subjected to, developing more segmentation and prejudice among users around social concerns. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for instance, would acknowledge the effect of social media channels in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user generated material in the media landscape.